Dive Brief: 

• Pornhub has released marketing content that shows usage of the site went up 20% during winter storm Juno in the northeastern U.S. 
• Just like any other brand—despite its adult content ties—Pornhub is utilizing user data to data mine and find interesting content for marketing purposes. 
• The adult site has also pulled together a four person "breaking news bureau" that monitors news sites for stories that could affect Pornhub's usage, like the winter storm Juno. 

Dive Insight: 

What Pornhub is doing isn't out of the ordinary or revolutionary in terms of marketing practices—but it is one of the first times that an adult site is tackling such mainstream content creation methods. The idea of a team of people watching the news and then pulling together porn-related content can seem a bit comical, but it's working for them. Pornhub is quickly becoming known for pulling off some impressive content campaigns, like the public campaign to find a new creative director that resulted in great G-rated content.  The site could start being a trend-setter for even non-adult related marketing tactics, so Pornhub's team is definitely one to watch.