Dive Brief: 

• After the launch of its IPO, Twitter has new challenges to face—many of which are on the marketing front. 
• According to CEO Dick Costolo, Twitter needs to focus on their consumer marketing. In particular, the micro-blogging platform needs to get better at gaining new users and then acclimating those new users to the site. 
• While Twitter is gearing up for more consumer marketing tactics, like pre-roll video ads or TV ads, agencies are lining up to offer their services. 

Dive Insight: 

Scoring an account like Twitter would be a gold mine for any agency, especially if they are successful. Expect this battle for Twitter's attention to be fierce. Marketing will have to be a big focus for Twitter if they want to ever be profitable, and hiring an outside agency could be the answer.