Dive summary:
- Amazon Friends & Family Giving will notify users of upcoming birthdays and anniversaries and provide links to shop for them on Amazon.
- Amazon service gets information from Facebook accounts.
- Friends & Family Giving was announced just a day after Tuesday’s unveiling of similar service Facebook Gifts.
From the article:
… “Customers do not have to interact with Facebook in any way to enjoy Friends & Family Gifting. We just thought it made for an easy way to add friends and grab their pictures and birthdays,” Amazon says on the service’s Frequently Asked Questions page. …
