Dive Brief:
- The maker of the crazy popular mobile game Angry Birds, Rovio, is planning to roll out in-game digital video ads in the second quarter of 2014.
- Angry Birds has amassed 2 billion downloads and more than 200 million users a month, making it a premium location for video ads.
- Rovio hasn't revealed yet how the ads will work, but Michele Tobin, Rovio’s head of advertising, hinted that the ads could offer users incentives for watching.
Dive Insight:
It will be interesting to see how Rovio decides to implement video ads into a mobile game. Users may not be very interested in watching videos on their mobile devices, but the right kind of incentives could persuade some who don't want to pay to advance in the game. Because of Angry Birds' popularity, the game could set a precedent for all mobile video ads in the future.
