- As a continuation of its Project Devil initiative, AOL launched four new premium ad formats for its sites.
- Now available are a transforming wallpaper/takeover unit, a scrolling "loft" unit that opens to display elements like video, an HTML 5 multi-screen unit and AOL's own version of the IAB Mobile Rising Stars unit.
- Launch partners include Kraft and Lexus, with Kraft taking advantage of the loft, reactive and multi-screen units while Lexus is so far using only the multi-screen unit.
From the article:
"It seems brands still see the value in being the first to sign on to a new ad unit. 'The phrase 'never been done before' [is] still super paramount in the digital marketing ecosystem,' Nardini said."