- Interbrand has released it's 100 Best Global Brands list and for the second year in a row, Apple and Google have snagged the top two spots.
- Apple clocks in at number one and is valued at $118.9 billion and Google assessed at $107.43 billion—the first time two brands have exceed $100 billion on the list.
- Fiscal performance, customer influence, and the ability to command a premium price are all factors for the ranking on Interbrand's list.
Google and Apple holding onto the top two spots is impressive considering the two firms bumped Coca-Cola from a 13 year streak as top dog last year. As the global economy continues to change, tech firms will likely hold steady.