- Independent New York agency Barton F. Graf 9000 has been awarded the creative account for GoDaddy.
- Barton F. Graf replaces Deutsch New York, and media will continue to be handled internally by GoDaddy.
- The independent agency was chosen to help GoDaddy reconnect with its small business clients — something Barton F. Graf understands, as it started out as a small business — and to help the domain provider move past its risqué reputation from previous Super Bowl ads.
Barton F. Graf was recognized for its independent and small-business minded nature — not something a lot of brands GoDaddy's size would necessarily appreciate. The big win for Barton F. Graf is also a win for GoDaddy, which will hopefully be able to breathe some fresh air into its creative.