Dive Brief:
- A new video campaign from BBDO New York is using a little humanity to highlight General Electric's complex technology.
- One video, for example, shows a Japanese doctor jet skiing from island to island providing care, including an ultrasound for a pregnant woman — something he is able to do because GE makes a backpack-sized device.
- Another video showcases how GE has developed technology to power Scotland’s Orkney Islands by harnessing the tides.
Dive Insight:
What BBDO has accomplished is bringing a human voice to a highly technical, mostly B2B company. Humanizing what the company does makes it relatable to a wider scope of people who might not have understood the its impact otherwise. Additionally, the videos show practical uses for the technology, which is what any company wants to portray in its marketing.
