Dive Summary:

• Bing recently added Quora, a popular question-answer website, to its sidebar, which already carried a Facebook tagging feature.
• When a searching user is logged in, they'll be able to see questions related to their topic, accompanied by answers from top Quora contributors.
• The Quora addition is another step in Bing's idea of gathering information collectively from social platforms.

From the article:

Social question-and-answer site Quora has been added to Bing's social sidebar.

If you're logged into Bing, you'll begin to see answers to questions given by top contributors to the social network Quora in the social sidebar of your results. As you hover over a person's name, a pop-up will appear showing the answers shared about a particular topic. ...