- Bloomberg LP has launched a new suite of native ad products that are fueled by the publisher's data-crunching abilities.
- The ad platform — called Bloomberg Denizen — helps advertisers deliver data-heavy infographics and other native content.
- Zurich Insurance Group is the first to use the platform and has created over 40 pieces of original content, including print and online articles, videos, and infographics.
Bloomberg is falling in line with a growing trend of publishers accessing their own data to provide native ad opportunities. In Bloomberg's case, the data team actually exists within the editorial department, which creates a strong bond between the departments — a solid environment to create quality native ads. Bloomberg Denizen could provide a healthy stream of revenue for Bloomberg in an industry that is struggling to adapt to the digital world.