Dive summary:
- BloomReach’s ability to help companies boost their search results has led to $25 million in new funding.
- Bain Capital is one of BloomReach’s current investors.
- BloomReach helps companies display their content better to be found by consumers using search engines.
From the article:
As BloomReach CEO Raj De Datta told my colleague Derrick Harris early this year, companies don’t know how to show off their product catalogs in a way that best aligns with how customers search. Less than a quarter of web pages get any traffic from natural or paid search in a given month – a problem that will only get worse as the amount of online data grows. Their products are needles in an ever-expanding haystack.
