- Bose, an audio electronics maker, is launching a review for its global media business.
- The brand is looking to consolidate its North America, Europe, and Asia Pacific regions under one agency.
- Interpublic Group's Mullen — which currently handles Bose's U.S. media business — is expected to participate in the review.
The agency review is due to pressure from competitors in Bose's space. To make a bigger impact globally, sometimes it helps to have a single entity overseeing media and presenting a consistent, unified message rather than having the business split up among many agencies. It's also a telling sign as the global marketplace's importance grows over that of individual regions.