- Brands are taking a stand against the recently passed Religious Freedom Restoration Act in Indiana, which has been criticized as a way for businesses to refuse service to gay people based on religious beliefs.
- Companies like Salesforce, Subaru, and Chrysler announced they would no longer send employees to Indiana, while the CEOs of Gap and Levi Straus together urged businesses to speak out against the discrimination.
- The Indy Big Data conference, scheduled for next month, is being hit hard as brands—including Amazon, Cloudera, Pivotal, and Platfora—continue to back out over the law.
The NCAA, based in Indianapolis, has also become embroiled in the controversy. The March Madness Final Four will arrive in the city at the end of the week, and NCAA president Mark Emmert has said the law might lead to “significant” changes in the league's relationship with Indiana, Digiday reported.
Taking a stand against discrimination is often great for brands' public image, but also could be great for business. Millennials—a big part of the working class now—say they care about a brand's stance on public issues.