- A video app using an algorithm to edit clips and photos into a completed film project is helping brands inspire more user-generated content by offering sponsored filters.
- Magisto uses filters similar to what is offered on Instagram to give a certain style or mood for the app users that results in creative the brand can use.
- Brands already on board include All, Coke, Pampers, Discovery Digital, NBC Sports, Zappos, Rawlings, and Ford.
As most brands active on social platforms will agree, user-generated content is pure gold. It's authentic, highly-sharable, and helps not only connect to the creators, but also to their social network. What Magisto has developed is a clever way for brands to be a part of the discussion without taking over the narrative.