Dive Insight:
- British beauty and clothing brand ASOS is counting down the holidays by turning Instagram into an advent calendar.
- Each day, the campaign posts a photo on the handle asos_advent and utilizes Instagrams tagging feature to offer easy navigation between ASOS accounts.
- Followers will also have a chance to win new prizes each day by tagging their own holiday-themed photos with the day's hashtag— #Instaadvent1, #Instaadvent2, etc.
Dive Insight:
ASOS vision for its holiday campaign is just another example of the creativity brands are bringing to the social platform. There was a healthy dose of innovative Instagram campaigns around Halloween this year as well. It is always interesting to see what marketers will come up with next.
