Dive summary:
- With one post on Facebook and one tweet on Twitter, American beer brand Budweiser was able to inspire nearly 20,000 social media interactions.
- The posts were announcing a contest for followers to submit Instagram photos that could become a Facebook cover photo for the brand; with no amplification, the brand received 2,618 Facebook and Twitter user comments, and 15,864 likes and 491 shares on Facebook alone.
- The submissions were narrowed down to the three and voted on by followers, further increasing engagement.
Help us create a new summer cover photo. Tweet us your best creation using the Red, White, and Blue packaging! pic.twitter.com/CmicGwhtMc
— Budweiser (@Budweiser) June 7, 2013
From the article:
... "Budweiser has 10 million Facebook fans and roughly 18,000 Twitter followers. While social media has presented pitfalls in years past to alcohol makers due to drinking-age legalities, moves by digital platforms to ensure targeted messaging at those 21 and older seem to have motivated brands like Bud do more on Facebook and Twitter." ...