- Rumors were circulating online recently that the Budweiser brand was putting the Clydesdales out to pasture in favor of other ad ideas after a piece in Sunday's Wall Street Journal was misinterpreted.
- The A-B InBev brand put out a statement Monday clearing up the confusion that the beloved Clydesdales would no longer be involved in Budweiser's marketing.
- The horses are in fact set to appear in an upcoming Super Bowl ad. The WSJ piece was just highlighting the beer brands ramped up efforts to target millennials.
Everyone is glad the Clydesdales are here to stay, but this incident is a good lesson in how quickly a brand can be tarnished by a bit of misinterpretation or misinformation. When brands talk to the media or make announcements, they have to be clear in what they are saying or untrue rumors may follow.