- Social media sharing and content management platform Buffer has released a new iOS app that beta testers have nicknamed the "Tinder for Content."
- The app, named Daily, shows content to users, one piece at a time, and gives them three options: Click to read now, swipe left to dismiss, or swipe right to transfer to Buffer social media queue for later posting.
- The swiping motion is reminiscent of dating apps like Hot-or-Not and Tinder, capitilizing on the natural swiping motion employed by smartphones.
Buffer is tuning into how users access apps and social media on their phone. The swiping motion makes digging through daily content a bit more fun. That could put a little joy into content marketers' step. Sometimes, content can get lost in the clutter of a scrolling stream, but Daily would help bring each bit to the forefront. It'll be interesting to see if more apps turn to this method.