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Campaign Trail: Intuit's Mint defies money taboos to celebrate small wins

Espousing a positive, playful tone that's uncommon in financial advertising, the six-week effort grew Mint's TikTok following from 0 to 11,300 and snagged nearly 33 million impressions.

Mint released a video as part of its campaign. The image was retrieved from its video on March 25, 2020.