Dive summary:
- Campbell's Soup is expected to hire Michael Senackerib as its new chief marketing officer.
- Adding a chief marketing officer will make Campbell’s one of the few food companies to have that position.
- Campbell's Soup marketing will be promoting the company’s 50 new products the company plans to launch this fiscal year.
From the article:
"We've always been a consumer-focused company but our focus was on Baby Boomers," (Campbell Chief Executive Denise Morrison) said. "We have a huge opportunity with the next generation."
