Dive Brief:
- MobileROI has a new tool, Mobile Marketing Cloud, which helps marketers track and sync cross-channel marketing efforts.
- According to MobileROI, the tool has helped some brands increase engagement by more than 400%.
- Brands using MobileROI — which currently include BMW, Macy's, and Gannett — can collect data on users across different marketing channels and act on that information.
Dive Insight:
What MobileROI has done is offer a solution to the ongoing struggle marketers have in tracking users across various devices. Creating a centralized hub that not only collects the data, but allows marketers to act on it, is a valuable solution. The reported 400% increase in engagement, if legitimate, shows that the tool is working, too.
