- Virtual goods company TextPride has signed a number of deals with major brands to create branded virtual stickers for texting.
- The stickers could be a gateway for brands to be included in texting conversations on popular apps like Line and Kik.
- TextPride wants to become the licensing bridge between brands and the messaging apps.
Many brands have been searching for a way to break into messaging apps because the volume of users is attractive. According to the article, for example, Line made about 20% of its revenue last year from selling virtual goods. The opportunity is there if brands can find the right avenue, and TextPride's stickers could be one solution.