- Marketing software company Captora raised $22 million in its second round of funding Tuesday.
- Captora's primary function is to generate a large amount of leads, which is does by automatically optimizing a brand's content.
- Perhaps most impressive, Captora can generate hundreds of landing pages — client ServiceMax has over 600 for example — to maximize keyword search results.
Captora's not alone in being able to automatically generate and optimize brands' content, but the company is focused on finding gaps in marketing software and using that to innovate. With the new funding, we could see some interesting things come from Captora.