- CBS Outdoor has announced plans to buy Van Wagner Communication's billboard business for the price of $690 million.
- The inventory includes 1,100 large-format billboards in 11 domestic marketings including spots in New York's Time Square and on buses in Las Vegas.
- The plan is to convert some of the new inventory — particularly in high-profile locations — to digital.
The world of outside advertising sometimes seems to be eclipsed in conversations about the web and digital. CBS Outdoor is bridging the gap between traditional billboard advertising and the world of digital by installing digital outdoor displays. The new Van Wagner inventory will help CBS show off its digital capabilities in some high-profile locations.