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Deep Dive10 marketing predictions for 2025 as new era of productivity dawns
With global ad spending set to surpass $1 trillion, marketers must navigate myriad challenges, including an uncertain regulatory landscape, with finesse.
By Peter Adams, Chris Kelly, Jessica Hammers and Sara Karlovitch • Jan. 7, 2025 -
Spencer Platt via Getty Images
Deep DiveHow CMOs tackled challenges in H1 2025 — and what they must do next
Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of challenges like trade wars and artificial intelligence.
By Chris Kelly • July 8, 2025
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