- With the help of its senior marketing manager of social media, Tim Washer — a former comedian and actor — Cisco is utilizing humor to build brand value.
- The brand has already released a few comedic videos, including a Valentine's Day spoof promoting its ASR 9000 router.
- According to Washer, while it's not clear if humor translates directly into sales, it does create a positive feeling about a brand — something more in the B2B space could benefit from.
Washer is certainly on to something with the addition of humor to B2B marketing. Humor helps to humanize a brand and make it more relatable. A little humor can help a brand stand out among stodgier B2B marketing efforts.