- The CMO Council released its "CMO Compensation Report," based on a "State of Marketing" survey of 345 senior marketing executives.
- The results show that CMOs who forge close relationships with others in the C-suite earn more on average, with those making more than $500,000 most likely reporting directly to the CEO.
- The higher the position the CMO reports to, the more value the company places on the position, the report said.
It's not a shock that CMOs who are tight with the CEO would have higher salaries. This could be a lesson for CMOs that aren't pushing for more influence among the C-suite: Not only can you better influence the direction of the company, but you could also pull in more cash if positioned correctly.