Dive Summary:

• The digital marketing software company Kenshoo Social recently reported a significant increase in brands' social budgets for the current year.
• In the first part of 2012, Kenshoo clients' Facebook ad spending increased by 36%, shooting above the 12% increase that the same clients made in paid search.
• The recent budget growth is only part of a continuing upward trend in social media marketing world-wide and throughout varying industries.

From the article:

Whether or not Facebook is a long-term viable ad platform is one of the biggest questions Co-Founder and CEO Mark Zuckerberg has been trying to answer. Kenshoo Social has some good news for Zuck: Throughout the first half of 2012, marketers’ Facebook ad budgets have increased 36 percent. Here is the end of the sentence..."