Dive Brief: 

• Tongal, a crowdsourcing contest platform, recently ran a contest asking contestants to submit their best Snapchat marketing ideas for big brands. 
• The contest resulted in 583 different ideas in how Snapchat could be utilized for big brands. The 10 most mentioned brands included Facebook, Starbucks, Apple, Coca-Cola, McDonald's, Twitter, Doritos, Google, Lego, and Nike. 
• Five winners were chosen by the Tongal community and awarded $500 each for their ideas which included a "sexting" themed idea for Victoria Secret and video game cheat codes for EA Games.

Dive Insight: 

Tongal's crowdsourcing idea was a brilliant play that drove publicity for itself while also demonstrating to brands the potential marketing opportunities Snapchat can offer. The brands mentioned in contestants' submissions should really pay attention to the ideas because many of them, especially the winners, could pay off.