- Apple may be prepping for a more prominent social media presence with its posting of a Head of Social Media and Content position at its offices in Los Angeles.
- The notoriously social-shy brand is warming up to social media—executives Tim Cook and Phil Schiller have now actively starting tweeting.
- The tech company also recently hired Musa Tariq, a former lead of social at Nike and Burberry, that could suggest its more open to social media.
So far Apple has been able to expand and grow the brand through high quality products and word of mouth, but since it no longer has a monopoly on good phones—a stronger PR arm is necessary. Fortune reports that in the post-Jobs era, the company is probably easing into a new model of communication that allows for a two-way discussion with its customers, instead of the single narrator communication model in time of Jobs.