- Kik, the most popular chat/messaging app among teens in the U.S., has released a new feature that could radically change how consumers interact with brands in the future.
- The app now has what are being called "chat bots" representing brands that can converse directly with Kik users — and the app claims 1.5 million users opted into the campaign in the first week alone.
- What Kik has developed may be chat and messaging apps' version of native ads, brands that can actually chat.
Messaging apps have been exploding in popularity, and ever since Facebook dropped an insane $16 billion on WhatsApp, everyone has been watching the space. Even if the brands are bots, it's easy to understand how the interactive element would be preferable over receiving mass-produced mobile ads or push notifications. Kik might really be onto something.