Dive Brief:
- Tumblr has made some major updates to its platform that will allow for longer form content and better editing.
- Long form content with the ability to add multimedia features make Tumblr posts more like blog entries -- and could draw more brands to the platform.
- An advantage that Tumblr could have over other blogging platforms like WordPress is the built-in active audience base.
Dive Insight:
Tumblr started out as a photo-centric blogging platform, so this new update is a big deviation from its roots. The new features could potentially put the social blogging site on par with WordPress, Wix, Medium, and other website builders. The instant distribution of content through the Tumblr network is certain to be attractive to brands. Tumblr seems to be harnessing the reality that there are just too many tools available for companies to be building websites from scratch anymore and is appropriately adapting with the times.
