Sponsored Content Cross-screen is nothing without Web fonts Celtra  | August 12, 2014 While typography might not be a water-cooler topic, it has over the past few years emerged from design circles and entered our wider industry discourse. Choosing the right font for any form of written communication material has become a concern no longer confined to single departments, especially in the case of brands. From readability to aesthetics, a knowledge of typefaces is now an essential attribute of the contemporary brand executive. The massive shift of consumers from traditional advertis...