- According to recent data from social sharing plugin provider AddThis, desktop still holds one advantage over mobile — more users share and engage with content while on a desktop device.
- Despite an overall user shift to mobile, 65% of content sharing and engagement still happens on desktop.
- Reasons for the disconnect include the lack of mobile optimization for many sites and the inclusion of actions like printing and address bar sharing as engagements that are far more likely to occur on a desktop.
So much focus has been put on mobile because it's a growing piece of the pie, but studies like this one from AddThis remind marketers that desktop can't be forgotten. Desktop devices will always be part of the equation, especially for marketers trying to reach users on the job.