- Ad Age DataCenter released a ranking with AdGooroo that ranked the top Google search advertisers of 2013 and a surprising company came out on top: Amazon.
- The rivalry between Google and Amazon has been growing as Amazon increased sales of search ads on its own and other sites.
- Amazon still has a big gap to close yet if it's going to knock out Google — the online retail giant is on track to cross $1 billion in search ads this year while just Google's top 25 spent $1.34 billion last year.
While Amazon has put itself into the same search ad category as Google, Google is still the champ. Amazon has built its empire as an online retailer, which is a business that depends on Google search ads to survive.