- Print-based media shouldn't plan a comeback, but the annual Global Entertainment and Media Outlook from PricewaterhouseCoopers suggests that digital revenue may save publications.
- According to the report, overall consumer revenue will be essentially flat from 2013, with a loss of 5% in print circulation and a 4% decrease in print ad revenue.
- Digital ads and revenue, however, will help publications stay afloat with a predicted climb of 22.4% from ad revenue and 42% growth from digital circulations.
While the growth in digital isn't yet enough to make a huge difference in revenue overall, it's a good sign that it's helping to make up the difference. The struggling publications are a symptom and growing pain of the world's transition to digital format. Advertisers are seeing the value in digital, though, according to the numbers. They just may need to see more value from publishers to continue the growth.