- Dish Network is offering a feature for not-so-sports fans for this year's Super Bowl.
- The company is overing a "Reverse AutoHop," a version of its AutoHop product that lets cable viewers skip over the commercials in TV programming.
- The feature will be available to viewers that want to stream the Big Game the next day and only watch the ads back-to-back.
Dish Network has had a lot of legal and public pushback from advertisers and TV networks claiming the AutoHop will strongly affect business. Despite that, the Reverse AutoHop is giving new life to the most expensive TV commercials of the year, something advertisers will appreciate. Not only will those non-football fans get a change to skip all the boring sports parts, users can also really focus on which ads are their favorite this year—possibly watching the spots more than once. It might not won't stop the lawsuits, but it's a fun gesture regardless.