Dive Brief:

• According to recent research from Ascend2, landing pages are still the most popular tool integrated into email campaigns, with 60% of marketers utilizing them. 
• Social media comes in second, with 41% of marketers integrating social tools into email marketing campaigns. 
• Mobile is impacting how landing pages are developed, and two out of three marketers reportedly now ensure their landing pages are mobile responsive. 

Dive Insight: 

Even as tools like social media become available and widely used, it doesn't mean that older, tested techniques like landing pages will be replaced. As long as landing pages continue to show value when integrated within email campaigns, marketers will continue to use the tool.