- EBay has announced it will launch an ad network for its mobile app by the end of this year.
- The ad network will offer native advertising meant to integrate seamlessly within the EBay mobile app.
- The addition of mobile app ads will offer a first-time opportunity for advertisers to run campaigns across all eBay's digital properties— including eBay sites, private ad exchange, and off-site ad exchange.
EBay has a lucrative audience that advertisers will be thrilled they can now target on mobile. The addition means advertisers are able to reach customers at all levels of the buying process, which often starts with research on a mobile device.