- Facebook has announced that it has won $2 billion in legal judgments from social spammers and fake-like scammers.
- Along with the announcement, the social giant shared wisdom with businesses to avoid falling victim to the fake-like scams via a blog post.
- To fight fake-likes and spam, Facebook uses an machine learning tools to flag suspicious behavior and then shuts down fraudulent accounts, and takes legal action against repeat offenders.
Facebook had been drawing criticism as of late because of the amount of spam that clogged user's feeds, so Facebook's move to fight fraud is a significant step toward a more authentic social experience. That authenticity is critical to the marketing value of the social site.