Dive Summary:

• Facebook is upping its auto tools in an effort to seek out likes generated by malware, a way that companies generate both fake fans and as a false sense of popularity.
• By updating automated security tools, Facebook will be able to identify more fake likes and delete them electronically.
• The effort that should affect less than 1% of likes, according to Facebook.

From the article:

Facebook is cracking down on scammers who use malware and fraud to generate phony "Like" votes.
The company said that it will increase its use of automated tools to detect and remove fraudulent Likes. The effort will included the use of updated security components that can better identify suspect behavior.

"On average, less than one per cent of Likes on any given page will be removed...