Dive summary:
- Facebook now allows users to search for applications, which should make it the leading app discovery source that is sponsored.
- App Center traffic on Facebook was 220 million monthly visitors entering October.
- Sponsored result ads and mobile app install ads are recent features Facebook added in the last few weeks to monetize its App Center.
From the article:
Facebook’s App Center is ripe for search keyword ads that either show up in the App Center search typeahead or as full entries on an as-yet-unlaunched search results page. Devs could pick a keyword, bid a price they’re willing to pay, and Facebook could show the ad from the highest bidder in the typeahead or results page, just like Google AdWords.
