- Facebook has ramped up its efforts to grow revenue from agencies by assembling a global team and structure.
- The social network recently doubled its global agency development team to 20, grew its local agency partner group from 30 to 100, and added five new agency leads to its Client Council.
- The Client Council consists of key media agency executives: Daryl Simm of Omnicom, Laura Desmond of Publicis, Steve King of ZenithOptimedia, Matt Seiler of IPG Mediabrands, and Dominique Delport of Havas Media.
Considering the deal Facebook inked with Omnicom recently to start opening up Instagram ads to Omnicom brands, it seems the social giant's strategy is working. Certainly part of Facebook's appeal to working with agencies is that those agencies have direct access to brands. If the social network made deals with brands directly, it has to reach out to each brand individually. Deals with agencies allows the agencies, who already have standing relationships with the brands, to determine which could benefit most.