Dive summary:
- All Things D and Business Insider report that Facebook is talking to Microsoft about purchasing the ad server Atlas Solutions.
- Facebook delivered 28% of total online ad impressions last year, and that number could rise by acquiring Atlas Solutions.
- Facebook would become a more formidable rival to Google in the online advertising space with the purchase.
From the article:
… Although both Facebook and Microsoft are declining to comment on the reports, the move would align with Facebook’s recent expansion into the world of ad exchanges and programmatic ad selling. …
