Dive summary:
- The mobile ad revenue for Facebook is expected to be $339 million, according to EMarketer.
- Facebook’s $153 million mobile ad revenue in the third quarter raised expectations significantly for the year after expectations were under $100 million for much of the year.
- Facebook’s mobile display market is 18.4% ahead of Google’s 17% and Pandora’s 12.2%.
From the article:
EMarketer has redone its mobile ad spending forecast and has some very good news for Facebook.
The company is now projecting that Facebook will book $339.3 million in mobile ad revenue this year, $851.4 million in 2013, and $1.22 billion in 2014. …
