- In a recent blog post, Facebook announced plans to make targeting users by employer and job title available to advertisers later this year.
- The system is currently being tested and is slated to debut in March.
- The new targeting will put Facebook in direct competition with LinkedIn for ad dollars from recruiters and B2B advertisers.
While Facebook has already been pulling in some ad dollars from recruiters and B2B marketers, this update could level the playing field. The social giant is stepping into LinkedIn's specialty and, if successful, could really take a damaging chunk of revenue away from LinkedIn. While that is bad news for LinkedIn, Facebook's offerings could be good news for advertisers. Facebook has a whole wealth of data that could be used in conjunction with employer and job title information, making targeting even more precise.