- BlueFocus — one of China's biggest communication groups — has inked its first U.S. deal with Clear Channel Outdoor.
- The deal will allow BlueFocus to promote its Chinese clients on U.S. billboards in places like New York City's Times Square, as well as airports in San Francisco and New York.
- The billboards will help BlueFocus serve some of its over 1,000 clients in the U.S. market.
Increasingly, the world is becoming a more integrated place. Chinese companies want to reach Chinese tourists, Chinese immigrants, and interested U.S. citizens directly. International deals like this one help those multinational campaigns come to life. Expect to see these types of deals become more frequent in the future.