Ford Motor Co. wants consumers to experience - and like - the new Fusion long before it hits showrooms this October. Its Random Acts of Fusion campaign, which went live on Wednesday, kicks off a three-month long initiative, including digital media, radio, broadcast and social media, as well as real-world, "experiential" events, to create a story arc across media channels .
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Ford Fusion Social Media Effort Deepens Ryan Seacrest Partnership
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