- This week, mobile check-in app Foursquare revealed a new logo and previewed its app redesign.
- Although the logo has undergone updates in the past, the pink "F" reminiscent of a super hero emblem is starkly different from the previous logo.
- The redesign is part of an all-around overhaul of Foursquare's app that sees check-ins relocated to a separate app called "Swarm" while the primary app will focus more on personalized search and location-based discovery.
While the logo redesign isn't going to attract as much attention as the controversial new Airbnb logo, the app redesign has sparked some discussion from those within the marketing industry. Generally, it's admirable that Foursquare is making an effort to adapt and admit that it needs to change with the times. The split to two different apps is confusing, however, because there isn't a precedent for that kind of move.