Dive Brief: 

• GE continues on their journey of proving B2B marketing doesn't have to be boring with a new set of online videos depicting how big data can fight against vampires. 
• In the "Datalandia" video, which now has over 700,000 views on YouTube, a small town police chief uses data analytics to drive vampires out of his city. 
• The campaign, housed on a the Datalandia website, is part of a larger effort to bring attention to the innovation happening and GE. 

Dive Brief: 

GE is consistently bringing killer content marketing campaigns to the masses and proving that B2B is not boring. This particular campaign is stellar for a few reasons. Number one it draws on a hot topic, vampires, both because of recent pop culture explosions and the upcoming Halloween holiday. Number two, it's really funny and entertaining without straying from the staple of the brand.