- GE continues on their journey of proving B2B marketing doesn't have to be boring with a new set of online videos depicting how big data can fight against vampires.
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- The campaign, housed on a the Datalandia website, is part of a larger effort to bring attention to the innovation happening and GE.
GE is consistently bringing killer content marketing campaigns to the masses and proving that B2B is not boring. This particular campaign is stellar for a few reasons. Number one it draws on a hot topic, vampires, both because of recent pop culture explosions and the upcoming Halloween holiday. Number two, it's really funny and entertaining without straying from the staple of the brand.